We Can Handle This Ourselves
Internal solutions may be appropriate. Determine whether the company has the expertise, capacity, and commitment to finish.
Sometimes this is the honest answer. More often the team is capable and out of capacity, and the project joins a queue behind everything else that is already late.
What they say
- “We'll build it in-house”
- “My team can handle that”
- “We'd rather do it ourselves”
What's actually underneath it
Genuine capability - sometimes the honest answer
Confidence about capability without accounting for capacity
Protecting a team member's territory or a prior internal commitment
The ten questions that open it up
Ask one. Then stop talking. The answer is worth more than anything you were about to say.
- 1.“What would handling this internally involve?”
- 2.“Who would be responsible for producing the result?”
- 3.“Does that person have the time and resources to own it?”
- 4.“Have you attempted to handle it internally before?”
- 5.“What has prevented the team from resolving it up to this point?”
- 6.“What will be delayed while your people work on this?”
- 7.“How will you measure whether the internal approach succeeds?”
- 8.“What happens if the project takes twice as long as expected?”
- 9.“Is doing it internally truly less expensive once you include time, distraction, and opportunity cost?”
- 10.“If an outside solution produced the result faster and with less risk, would doing it yourselves still be the better decision?”
The trap
Questioning their team's competence. The constraint is almost always capacity, not ability.
Never question the team's competence. Ask who owns it, what gets delayed while they build it, and what happens if it takes twice as long as planned.
Related objections
Fear should be acknowledged, examined, and reduced with facts - not pushed aside with enthusiasm.
Never fight disinterest. Find out whether it comes from satisfaction, misunderstanding, bad timing, or an assumption.
Respect the existing relationship, then determine whether "happy" means excellent, acceptable, or merely familiar.
Try it live
Paste the objection you actually got this week and get the question to ask back.
Reverse your objection