We're Under Contract With Someone Else
A contract affects timing, but it does not prevent planning or evaluating alternatives.
A contract is the cleanest objection in sales, because it arrives with a date. It is also the easiest place for a rep to abandon a qualified opportunity that will be live next year.
What they say
- “We're under contract until next year”
- “Can't touch it until renewal”
- “We're locked in”
What's actually underneath it
A true constraint with a knowable expiry date
A convenient shield to end the conversation
They do not actually know their own terms
The ten questions that open it up
Ask one. Then stop talking. The answer is worth more than anything you were about to say.
- 1.“When does the current agreement expire?”
- 2.“What are the renewal and cancellation terms?”
- 3.“Are you satisfied enough to renew it today?”
- 4.“What would have to happen before you considered leaving that provider?”
- 5.“Does the contract guarantee performance, or does it simply guarantee payment?”
- 6.“What happens if the provider continues underperforming for the remainder of the term?”
- 7.“Is there an opportunity to begin planning now so you are not rushed at renewal?”
- 8.“Could our solution supplement what you already have without violating the agreement?”
- 9.“Who monitors whether the provider is meeting its obligations?”
- 10.“If you were free of the contract today, would you choose them again?”
The trap
Walking away from a dated, qualified opportunity because the calendar is inconvenient.
Sell the evaluation, not the switch, and never encourage anyone to break an agreement. Do the homework now so renewal is a decision instead of a default.
Related objections
Do not tell the buyer what should matter. Help them compare this issue with the priorities already competing for attention.
Internal solutions may be appropriate. Determine whether the company has the expertise, capacity, and commitment to finish.
Fear should be acknowledged, examined, and reduced with facts - not pushed aside with enthusiasm.
Try it live
Paste the objection you actually got this week and get the question to ask back.
Reverse your objection